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Ultimate Guide To Advertising On Tiktok For Businesses

You can see the analytics tab at the end of your account setting list. Make sure that whichever category you choose aligns with your business’s goals and needs. The descriptive budget allows you to evaluate how successful your ads are, which you can use as valuable information for future ads.
Make sure to use audio when you create ads because TikTok is a video platform. Things such as background music and voiceovers can improve your ads further. After you fill in your login details, you have to create a username. You should try to be consistent with your social media usernames across social media platforms so users can recognize your brand. The great thing about TikTok is that you don’t need to come up with out-of-the-box, brand-new content ideas. Instead, you can leverage community engagement and provide your own spin on existing content, challenges, and hashtags.
For instance, If your goal is to promote your new beauty product, choose a topic around that and give a live makeup tutorial to your viewers. I know you are all pumped to click the live button and start talking to your followers, but it may not go as smoothly as it would go with a structured plan. Also, as a user, you can join someone else’s live broadcasting.
These could be topic related, i.e. your top Harry Potter podcasts or your favorite feel-good listens, or they could just be some of your top shows you’re currently listening to. And while this content is not directly related to your specific podcast, it is content that is focused on the podcast industry as a whole. Use the filters, effects, and other features TikTok has on offer to create fun videos, and these types of videos are sure to be a real winner! Podcast recommendation videos are useful for podcast promotion as they can help convert your TikTok users to avid podcast listeners.
To run an in-feed ad campaign with TikTok for business, you’ll need to commit to at least $500. Out of all the different types of TikTok ads, these are the cheapest. Read more about buy TikTok Views here. Influence Grid helps you sort through influencers by providing information on their stats, including their follower count, views per video, and likes per video. This can help you get a better idea of the types of results you can expect with specific influencers. Engagement on TikTok is about “human to human” interactions.
In the past two months, she said, she has watched, with incredulity, YouTube videos of white women with dewy skin singing the praises of Vaseline, a product her mother forced on her as a child. Seventeen participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. The platform is also prohibiting “content that supports or promotes conversion therapy programs,” referring to a discredited practice that seeks to stop someone from being LGBTQ. 39% of TikTok users say “lifting spirits” is a key factor when they decide to buy a product. 35% of TikTok users buy something they see on the platform.
After Douyin skyrocketed in popularity in China and Thailand after just one year, Bytedance bought out Musical.ly, merged it with Douyin and created what is now TikTok. When you find a trend that you think may work with your business , go to work to craft your content and post it ASAP. That way, your video has more of a chance to get on other users’ For You pages so it can be seen. First things first, before you can begin using TikTok for your company, you need to download and understand how to use the application on your smartphone or tablet.
Reels can be up to 30 seconds long and have many familiar editing features to Instagram Stories. These videos live in a Reels gallery on your profile so they can be viewed by your audience at any time. TikTok has become so appealing to service providers since it’s a great space for promoting services via user interactions.
Every content that you post on TikTok should have a clear goal and objective. Your content should also ensure that it fits your brand tone and voice. That said, begin by visiting your brand elements, as they will provide a clear framework for the content to use on the platform. Whether it’s your website, marketplace listings, or social media, it’s important that customers can identify you and your brand. You want to be able to be found, recognized, and remembered. You have to build up your brand reputation and trust in order to sell products and earn revenue online.
If there is a video trend or contest, jump on it and throw your hat in the ring. TikTok is chock-full of trending video challenges and contests. Find one in your niche, create a video with a unique twist, and you will grow your follower base steadily over time. I love building tools to help content creators better share their message on social media. Though you certainly can choose to just post animated podcast videos, your followers will appreciate getting to see your face every now and then. One great way to do this is by filming a short video tip related to the topic of your podcast.